MY Approach: Fewer, Smarter
Let’s cut your list of marketing to-dos down. Way down.
I start by asking better questions and building a marketing program around you—your business, your goals, and your vision.
Once you’re clear on where you want to go, I ask, “How can you have the greatest impact with the smallest amount of resources?” The answer provides the foundation of your marketing strategy.
I call it minimum viable marketing.
Minimum viable marketing isn’t about cutting corners or being cheap. It’s about investing in the right kind of marketing tool at the right time to reach your goals and grow your business. It’s about creating a strong foundation and then slowly testing, learning, and adjusting before you make major investments in your marketing mix.
So if you’re worried that you’re not on Facebook, or need a brand video, or don’t have Yelp reviews … relax. We’ll work together to make a plan for what you need now, what you can add in later, and what you may not even need at all. We’ll also learn, adjust, and improve at every step along the way.