How to Write an About Page
“Class, we have a new student. [Insert Your Name], why don’t you stand up and tell everyone a little about yourself?”
There is a reason why this intro leaves us all with a picture of ourselves terrified, wearing pee-soaked pants, and staring at a class of fellow third graders.
Writing your about page doesn’t have to be this scary.
My advice? Call it instead, “What my audience needs to know about me in order to buy what I am selling.” Ok, still label it something simple and clear on the actual webpage, but narrowing the description in your head will help you get clear on what to write.
Here is the breakdown of an example bio about me:
[Part 1, A Simple Title. This can be tough if you have many talents. Try to boil it down to a term someone can understand. If you hate a title, try to at least get an industry or category "Working in (Artist Management, Licensing, Creative Direction.)" ]
As a brand adviser,
[Part 2, About the exact service I provide. Be clear. I hate more than anything being confused on what it is people actually do.]
... I work with companies who are in the early stages of development or looking to expand their offerings. I focus on all aspects of my clients' brands–website, social strategy, search, visual identity, and public relations–to help grow their business.
[Part 3, About my experience]
I have a wide range of experience including social media, internal communications, digital marketing, public relations, advertising, and production. While my experience varies, each role has been tied together by the importance of clear, effective communications to reach my clients' goals.
[Part 4, Where I am Located. Another pet peeve is not being able to find where a company is based.]
While I call Nashville home,
[Part 5, Conclusion, last chance to sell and something kind]
...I work with companies throughout the US to build their business and maximize their potential. I’d love to work with you. Learn more at NicoleDelger.com.
And of course, make sure you have a professional headshot (check out the site of Sarah Deragon - one of the best in the business! She lives in the Bay area, but anyone can take inspiration from they style photographs she's known for!)
Not everyone will be able to use my advice. So here are some additional thoughts to help get you going:
Here are some tips for specific industries:
For an artist, you could do two pages: a simple bio and a longer page called “My Story,” if you want to get more personal. This is partly because people don’t like to read things, and also because a short bio is easier for a blogger to pull if they are covering you.
If your business provides treatment (like holistic medicine, acupuncture, nutritionist), the about page will need to be simple, but a bit more technical. I suggest still breaking it down: process, treatment, expected results, etc.
If you’re selling a product (clothing, jewelry), focus on what drove you to make that product – not that you love parasailing and long walks. Remember, everything in your career got you to this point – what were those key moments? How have they influenced or inspired what you deliver? And what does a potential customer want to know about that journey?
If you want to get really personal, then consider an additional page called bio. This will allow you to get in to your story in more detail without trying to fit in too much on an about page.
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