SOLO Cup approached Studio Delger to create an ad campaign that highlighted the fun-loving personality of the brand with the iconic red cup everyone knows. The results were a creative, playful series of original illustrations and humorous taglines.
My role spanned the spectrum from account management, to project manager, print producers, and copywriter. In addition to helping oversee and write copy on these ads, I wrote social copy for the posts that rolled them out to fans.
For a separate SOLO initiative, I also oversaw the production of a two-minute brand video created for the sales team as they promoted the brand’s customer loyalty to key stakeholders and buyers who make the purchasing decisions at major retailers.
For this video, I acted as the producer helping navigate communication between our creative director, writer, editor, composer, voice-over talent, and client.
What my wonderful client, Brea, says about working together: